Making The Brand: The Business of Starting A Clothing Line From The Ground Up

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(as of Mar 20, 2024 13:18:58 UTC – Details)

If you’ve ever wanted the true blueprint to launching a clothing company, “Making the Brand” is your definitive guide. Crafted by seasoned fashion entrepreneur and College Professor Rob Norman, who has not only worked with industry giants like Khols, Nautica, and Asics but has also created three clothing brands during his tenure in the industry, this book transcends traditional how-to guides. It offers an insider’s perspective on the intricate journey of building a successful clothing brand.

Rob distills over two decades of experience into actionable insights for aspiring designers, business enthusiasts, and dreamers. From finding your niche in the crowded fashion universe to crafting a compelling brand identity, each chapter is a step towards turning your vision into a thriving reality.

Explore the secrets of successful design and product development, master the nuances of strategic business planning, and navigate the dynamic landscape of sales, marketing, and production. “Making the Brand” is not just a guide; it’s a mentor, offering real-world applicability derived from Rob’s acclaimed YouTube series and an accredited course at the Fashion Institute of Technology.

Dive into case studies, practical advice, and industry insights that demystify the challenges and celebrate the triumphs of fashion entrepreneurship. This book is your companion for turning your passion for fashion into a flourishing business. If you’ve ever dreamed of seeing your designs on the runway or building a brand that stands the test of time, seize the opportunity to learn from a true industry insider who has not only worked with the biggest names but has also successfully created three of his own brands. The runway awaits; it’s time to make your brand.

From the Publisher

Unlock the secrets of fashion entrepreneurship with ‘Making the Brand: The Business of Starting a Clothing Line from the Ground Up’ by Rob Norman, a veteran in the industry with a rich background of creating three successful clothing brands. This captivating guide serves as a compass for aspiring designers, entrepreneurs, and dreamers, offering a step-by-step roadmap to turn passion into profit. Rob Norman, known for his work with industry giants like Asics, Nautica, and Khols shares actionable insights, insider tips, and real-world experiences. From defining your unique brand identity to navigating the complexities of production and marketing, this book is a comprehensive companion for those venturing into the competitive world of fashion. With case studies, practical advice, and industry wisdom, ‘Making the Brand’ isn’t just a guide – it’s your blueprint in crafting a successful and enduring fashion venture. Don’t just dream about your clothing line; make it a reality with this definitive guide.

About The Author

Originating from the vibrant landscape of Brooklyn, NY, Rob Norman’s early experiences in the art and design field laid the foundation for his creative prowess and business acumen. As he transitioned from the realms of advertising and sports entertainment, Norman brought a unique perspective to the world of fashion, ultimately leading him to collaborate with industry giants, found his own successful clothing brands, and share his invaluable insights through his acclaimed YouTube series and, now, the insightful pages of ‘Making the Brand: The Business of Starting a Clothing Line from the Ground Up.’ Currently a professor at the Fashion Institute of Technology, Norman not only imparts his wisdom to students but also crafted a successful course mirroring the principles detailed in this book, solidifying his commitment to nurturing the next generation of fashion innovators.

ASIN ‏ : ‎ B0CRQ8CZKH
Publisher ‏ : ‎ Independently published (January 4, 2024)
Language ‏ : ‎ English
Paperback ‏ : ‎ 117 pages
ISBN-13 ‏ : ‎ 979-8873945863
Item Weight ‏ : ‎ 8.2 ounces
Dimensions ‏ : ‎ 6 x 0.27 x 9 inches